{"id":240,"date":"2011-10-10T09:16:39","date_gmt":"2011-10-10T09:16:39","guid":{"rendered":"http:\/\/www.h-hennes.fr\/blog\/?p=240"},"modified":"2011-10-10T09:16:39","modified_gmt":"2011-10-10T09:16:39","slug":"tracking-des-videos-youtube-avec-google-analytics","status":"publish","type":"post","link":"https:\/\/www.h-hennes.fr\/blog\/2011\/10\/10\/tracking-des-videos-youtube-avec-google-analytics\/","title":{"rendered":"Tracking des vid\u00e9os youtube avec Google Analytics"},"content":{"rendered":"<p>Petit astuce pratique pour aujourd&rsquo;hui !<br \/>\nJ&rsquo;ai r\u00e9cemment fait face \u00e0 des demandes de statistiques pr\u00e9cises sur la lecture de vid\u00e9os youtube sur une page bien pr\u00e9cise.<\/p>\n<p>Dans un premier temps, j&rsquo;ai fourni les statistiques d\u00e9livr\u00e9es par Youtube Insight (Les statistiques int\u00e9gr\u00e9es \u00e0 la plateforme youtube), cependant celles-ci n&rsquo;\u00e9taient pas assez pr\u00e9cises.<\/p>\n<p>J&rsquo;ai donc trouv\u00e9 sur un site br\u00e9silien un plugin javascript pour google analytics qui permet de suivre les \u00e9v\u00e9nements suivants sur une vid\u00e9o :<\/p>\n<ul>\n<li> Lecture<\/li>\n<li>Pause<\/li>\n<li>Fin de lecture<\/li>\n<li>Avance rapide<\/li>\n<li>Retour<\/li>\n<li>Temps de lecture (par tranches)<\/li>\n<\/ul>\n<p>Et ceci de mani\u00e8re tr\u00e8s simple, sans n\u00e9cessiter de connaissances particuli\u00e8res en javascript \ud83d\ude42<br \/>\nPour consulter ceci, vous pouvez vous rendre \u00e0 l&rsquo;adresse suivante : <a href=\"http:\/\/www.directperformance.com.br\/en\/como-medir-videos-youtube-com-google-analytics\" target=\"_blank\">http:\/\/www.directperformance.com.br\/en\/como-medir-videos-youtube-com-google-analytics<\/a> (en)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petit astuce pratique pour aujourd&rsquo;hui ! J&rsquo;ai r\u00e9cemment fait face \u00e0 des demandes de statistiques pr\u00e9cises sur la lecture de vid\u00e9os youtube sur une page bien pr\u00e9cise. Dans un premier temps, j&rsquo;ai fourni les statistiques d\u00e9livr\u00e9es par Youtube Insight (Les statistiques int\u00e9gr\u00e9es \u00e0 la plateforme youtube), cependant celles-ci n&rsquo;\u00e9taient pas assez pr\u00e9cises. J&rsquo;ai donc trouv\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[176,175,178,177],"class_list":["post-240","post","type-post","status-publish","format-standard","hentry","category-trucs-et-astuces","tag-ga","tag-google-anlytics","tag-tracking-video","tag-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/posts\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":2,"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":242,"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/posts\/240\/revisions\/242"}],"wp:attachment":[{"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.h-hennes.fr\/blog\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}